Marketing, Sales and Customer Success are the 3 stages of the same process working to attain a shared goal – getting and retaining happy customers. However, in many companies the customer facing teams still work in silos instead of working together. There are many benefits to team up and here are some ideas on how to do it.
In this guide you find many practical activities that can be implemented together, in stages, or separately. We’ve gathered these activities from what different companies do to tighten the bond between these teams, including some that we do here, at bugle.
In this approach, each of the teams keeps "dominion" over their own strategy, tactics, activities, tasks, goals and responsibilities. But with a huge difference: a helping community with expertise in the entire customer journey that is there to help each other be better at what each team needs to do.
It takes a community to grow your business. Here’s how to build yours!
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Why having a video academy helps improve Marketing and Sales KPIs (article)
Stop churn: why customer education is key to customer success (article)
Why online video training is the smart choice for your company (article)
12 Tips to choose the right training platform (article)
Is it time to get an online video training tool (checklist)
Would you like to learn more about how Marketing, Sales and Customer Success can benefit from and work together to build a customer academy? Let's talk.