11 secrets to make sure your training videos rock

video training video training creation video training tips

We’ve gathered a list of very simple — but fundamental — pointers on how to create training videos people will love. These are important things to keep in mind while creating your content: the more you adhere to these principles, the higher your chance to create content people will devour and keep coming back for more.

 

How to create training videos that rock?

1. Know your audience
2. Make it your own
3. Make it personal
4. Keep it short and to the point
5. Make it engaging
6. Be consistent
7. Be professional
8. Offer certificates
9. Ask for feedback
10. Communicate often and effectively
11. Choose the best platform

 

 

 


1. Know your target audience

We can’t say this enough: to make your training effective, you need to identify your target audience and their needs first. When you know who your audience is and what they must be able to do after attending the course, then you can work backwards and create the content that will help them achieve that. Without a clear target, you run the risk of being too vague and getting lost in your purpose before you even start.

 

 

 


2. Make it your own

You should make sure your video content is branded and your corporate colour scheme is followed. Students should feel “at home” while navigating your academy. If the courses and their repository have the same look and feel, you will ease the learners’ familiarisation process with the platform and create a stronger sense of branding across the entire learning experience

 

                                                             


3. Make it personal

We encourage you to use real people when possible and when it makes sense, considering your learning objectives. If you choose to use your employees as presenters, this can help create an emotional bond. Hiring an actor is also a valid option: this person will certainly be a strong communicator who is sure to cause a lasting impression.

 

 


4. Keep it short and to the point

Relevance is key: you must offer content that is tailored to your audience and which they find useful and interesting. Your aim is to be spot-on, avoid ambiguity and cater to short attention spans. Remember to keep your videos short: ideally between two to four minutes, and definitely not longer than six.




 


5. Make it engaging

You should choose the video format according to the message you want to convey. Animations are better suited to explain complex concepts, but you can always include a presenter-led introduction. Infographics are the best option to explain processes: visual representations are key to comprehension. You can use a role-playing format to portray how to handle specific situations (great option for sales training or customer success team training). Whatever format you choose, we suggest you mix it up: different formats contribute to a more engaging result.

 

 
 


6. Be consistent

While different formats are a good thing, you must make sure that the whole learning experience is consistent, from the language style to the visual identity, make sure the followed guidelines are the same throughout the videos. The main colour scheme should remain coherent and remember to choose colours that are easy on the eyes and fonts that are easily legible. Avoid changing the font type and format: you want your audience’s attention focused on your content.

 
 

 

 


7. Be professional

No student wants to watch a poor-quality recording or some badly acted scene. This doesn´t mean you need a Hollywood production. Not at all. You can guarantee well produced videos with a smartphone and a clear set. But yes: you should make sure that your videos are well produced, and that you have good quality sound and imaging. Remember that audio quality matters a great deal (some experts say it matters more than video quality), so you should choose your recording location carefully. Whoever is in front of the camera should be adequately prepped, and they must rehearse until their delivery is up to scratch: they must sound lively and engaging, but also crystal clear and knowledgeable. They should also remember to account for any technical challenges (broken wi-fi connections, equipment glitches) on the learner’s side with somewhat slow-paced and clear speech. Good script writing will ease this process a great deal.

 
 
 
 


8. Offer certificates

If you offer a certification to your participants, they will hold a validated proof that can be associated with your company and their acquired skill in their hands. This makes your training more desirable and it increases its perceived value. 

 

 

9. Ask for feedback

People like to be heard and you get a lot of valuable information from doing it: you can better tailor your content to their needs, uncover additional necessities or reward whoever was responsible for a particular snippet.

 

 

10. Communicate often and effectively

A good communication plan is essential for the success of your training video.  You shouldn’t forget to let your audience know the new course is available and also any updates you add in the future. Don't forget to mention why the course is important for them — e.g., improve a specific skill that will benefit their team and the company.

 

 

 



11. Choose the best platform

Your video training platform should be beautiful, intuitive and simple. Make sure you choose a platform that offers a seamless user experience — uploading content and sending invites should be quick and easy — and that offers different branding options: you’ll want to display your company’s logo and colour scheme. Your platform should be accessible on any device (think mobile!) and available 24/7.

 

Do you want to offer a great training experience to your customers, partners or employees, but you are not sure where to begin? Schedule a 30 minutes conversation with a bugle expert and we will help you on the path to create an effective academy that rocks!

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Writen by Ana Luísa Morgado
11-Oct-2018 12:33:00

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