Some products (especially SaaS) can go through several product updates in short periods of time. This can make it difficult for you to help your customers keep up with the updates and, if this is not handled correctly, can have a deep negative impact in your customer’s product usage and satisfaction.
Over the last few years, the use of video in content marketing has been consistently on the rise. A video academy is an excellent way to harness the power of relevant content through video while collecting valuable data: three of the best tactics rolled into one enticing learning platform.
Regardless of title and function, we bet that everyone would like to be more productive. Productivity and effectiveness are increasingly important, especially at the pace that your list of responsibilities and to-dos grows, as it can quickly become overwhelming. These tips are for everyone looking for a more agile way of getting things done.
User guides, like instruction booklets, have a bad reputation. Way too often, the first thing that comes to mind when we think of user manuals is text-heavy content that is difficult to understand, incredibly technical and hardly ever focused on the actual problem we need to solve at any given moment. Moreover, the much-needed manual is never at hand when we need it the most!
Attracting and converting leads is one of the highest priority goals in marketing. In addition to the typical marketing challenges — driving traffic and engagement, rank first in search engines, increase brand awareness, just to name a few — there’s an extra level of difficulty: not all leads are created equal and highly qualified leads are the most desirable.
There are different stages of connection, trust, and mutual knowledge in any relationship, whether it is romantic or in business. And depending on how you carry the relationship it can lead to getting down on one knee and get a yes, or… churn. So, how can you make your customers fall in love with your brand?
When selecting a training platform there are multiple aspects to consider: buying new business software is always a serious decision. You need to look at costs (upfront spending as well as maintenance), IT requirements, usability, learning curve for implementation and, most importantly, you must fully understand what your needs are, so you can implement a tailored solution that covers them all.
Why is video so important? Video has been proven to command more consumer attention than any other medium. In a market where almost all consumers have completed saturated attention spans, video is the medium that is proving to be the most captivating.
In the words of Peter Drucker "If you can't measure it, you can't improve it". This sentence refers to the undeniable importance of measuring results before and after the implementation of any change. Metrics fuel decision-making, decide budget allocations, and weigh the impact of our business choices — it is only natural that learning and development activities are dictated by them too.
One of the most frequently asked questions in any business, as the last quarter comes close, is: “What should we be taking into consideration as we draw our strategic plans for next year?”