If you are yet to be convinced that training your leads, customers, partners, associates and internal staff is a worthwhile investment, here are eight quantifiable ways that training will directly impact your business metrics and will help you build a bullet-proof case for implementing an academy.
The time to make plans for next fiscal year(s) is a busy time for companies: in addition to the wrap-up reporting that takes place, you also need to create or adjust your overall strategy. This makes it the perfect time to build a case to add training as part of your strategy – especially for marketing, sales and customer success.
As the last quarter of the year approaches, one of the most common (and important) questions in any business is: “What should we take into consideration as we define our strategic plans for next year?”
Marketing, Sales and Customer Success are the 3 stages of the same process working to attain a shared goal – getting and retaining happy customers. However, in many companies the customer facing teams still work in silos instead of working together. There are many benefits to team up and here are some ideas on how to do it.
Educating leads and customers is very important: from communicating with a large number of potential customers, to retaining your existing customer base. High-quality content builds trust and credibility, making it easier to be found online, generating more leads and keeping your customers engaged and happy. But you need to make sure you are there when your customers and potential customers are looking for education in a subject related to your business.
Some products (especially SaaS) can go through several product updates in short periods of time. This can make it difficult for you to help your customers keep up with the updates and, if this is not handled correctly, can have a deep negative impact in your customer’s product usage and satisfaction.
Over the last few years, the use of video in content marketing has been consistently on the rise. A video academy is an excellent way to harness the power of relevant content through video while collecting valuable data: three of the best tactics rolled into one enticing learning platform.
Regardless of title and function, we bet that everyone would like to be more productive. Productivity and effectiveness are increasingly important, especially at the pace that your list of responsibilities and to-dos grows, as it can quickly become overwhelming. These tips are for everyone looking for a more agile way of getting things done.
User guides, like instruction booklets, have a bad reputation. Way too often, the first thing that comes to mind when we think of user manuals is text-heavy content that is difficult to understand, incredibly technical and hardly ever focused on the actual problem we need to solve at any given moment. Moreover, the much-needed manual is never at hand when we need it the most!
Attracting and converting leads is one of the highest priority goals in marketing. In addition to the typical marketing challenges — driving traffic and engagement, rank first in search engines, increase brand awareness, just to name a few — there’s an extra level of difficulty: not all leads are created equal and highly qualified leads are the most desirable.