In addition to product knowledge, which is absolutely fundamental for your sales reps, different sales skills training is a key factor in boosting sales performance as well as employee confidence and motivation. But which sales skills should be part of your Sales Training Academy?
Regardless of the innumerable benefits a sales academy can bring to your company — and there sure are plenty —, if you fail to prove the impact such an academy will have on the business, it may be difficult to get the necessary buy-in to establish it in the first place.
Creating and fostering a learning culture is quite different to simply having your Learning and Development team deliver a set of training courses. It means creating an environment where knowledge and best practices are shared between employees and teams as a constant practice. Fostering a learning culture is acknowledging that there is a growth mind-set at the core of your company's values.
On our professional and personal lives we are all inundated with content. Nowadays, anyone can post online whatever they deem important. Yet, the more content is available, the more people look for real thought leaders you can trust.
Attracting and converting leads is one of the highest priority goals in marketing. In addition to the typical marketing challenges — driving traffic and engagement, rank first in search engines, increase brand awareness, just to name a few — there’s an extra level of difficulty: not all leads are created equal and highly qualified leads are the most desirable.
Having a robust partner network is important for your business’ growth, success and longevity. Partners can give your business a competitive edge, additional resources, a larger customer base… not to mention access to new products or services, and the possibility to take over specific activities that can be outsourced.
When selecting a training platform there are multiple aspects to consider: buying new business software is always a serious decision. You need to look at costs (upfront spending as well as maintenance), IT requirements, usability, learning curve for implementation and, most importantly, you must fully understand what your needs are, so you can implement a tailored solution that covers them all.
It is well understood that video has taken the world by storm: there are more than 1 billion active users on YouTube today, and close to 400 hours’ worth of video content is uploaded to this platform every minute. In addition, video training platforms are increasingly becoming the go-to solution for companies to educate their customers, partners and employees.
In the words of Peter Drucker "If you can't measure it, you can't improve it". This sentence refers to the undeniable importance of measuring results before and after the implementation of any change. Metrics fuel decision-making, decide budget allocations, and weigh the impact of our business choices — it is only natural that learning and development activities are dictated by them too.
Customers are the backbone of a business. Without customers, a business loses more than revenue: it loses purpose. Attracting and retaining customers is a top priority for any company. Ironically, these are also the top-of-mind challenges most business owners quote when asked about what’s holding them back.