If you work in marketing, you probably often wonder whether you are exploring all your options to maximize your customer acquisition while keeping acquisition costs low.
There is no doubt that selling is a vital part of any organisation: sales bring in revenue and revenue covers expenses, ensures returns on investments and gives businesses the opportunity to grow. Selling is like bridging a gap that exists between what your customers need and the product or service that fulfills that need. Do you think you are doing everything you can to effectively bridge that gap?
Having a strong partner network is an excellent way to grow your business, scale your impact and leverage an existing resource to improve your results. Do you reckon you are exploring all the options to maximise your partners’ contributions to results? How effectively can you handle an ever-expanding partner structure, while maintaining your operational standards?
If you’re invested in customer success, you’re probably constantly wondering whether you are doing everything you can to maximize your customer retention rate.