In this guide, you will learn how to build a solid communication plan to launch (or re-launch) your academy successfully, and keep your audience engaged and coming back for more. Even if you are not a marketing guru.
There are different stages of connection, trust, and mutual knowledge in any relationship, whether it is romantic or in business. And depending on how you carry the relationship it can lead to getting down on one knee and get a yes, or… churn. So, how can you make your customers fall in love with your brand?
Do you feel like your sales reps are spending more time on administrative tasks than actually selling? Are your sales leaders struggling to help their teams meet their goals? The best way to reduce inefficiencies, accelerate growth and reduce churn is to follow processes that are agile, adaptable and crystal clear.
When selecting a training platform there are multiple aspects to consider: buying new business software is always a serious decision. You need to look at costs (upfront spending as well as maintenance), IT requirements, usability, learning curve for implementation and, most importantly, you must fully understand what your needs are, so you can implement a tailored solution that covers them all.
What can a company not live without? The ability to build relationships with customers and be able to showcase its products’ value. This means sales skills development is as fundamental as product or sales process knowledge.
In the words of Peter Drucker "If you can't measure it, you can't improve it". This sentence refers to the undeniable importance of measuring results before and after the implementation of any change. Metrics fuel decision-making, decide budget allocations, and weigh the impact of our business choices — it is only natural that learning and development activities are dictated by them too.
One of the most frequently asked questions in any business, as the last quarter comes close, is: “What should we be taking into consideration as we draw our strategic plans for next year?”
The last quarter of the year is a busy time for most companies: in addition to the annual wrap-up that takes place amidst the growing holiday excitement, it is also time to plan and create a strategy for next year — which makes it the perfect time to build a business case for a company academy.
It is no secret that most lead generation strategies are outdated, ineffective and annoying. Do you agree that lead generation tactics need to be overhauled to become effective? This is where education marketing comes into play.
There is no doubt that selling is a vital part of any organisation: sales bring in revenue and revenue covers expenses, ensures returns on investments and gives businesses the opportunity to grow. Selling is like bridging a gap that exists between what your customers need and the product or service that fulfills that need. Do you think you are doing everything you can to effectively bridge that gap?